Skip to main content

Our Story

We are passionate about making a difference to the lives of our customers

We started Bueno out of personal frustration

After living with Spanish banks for 10 years John, one of the Co-founders of Bueno, had enough. The constant need to visit banks in person, unannounced charges, exorbitant currency fees and many such problems, there had to be a better way... This was the start for Bueno, our team decided to offer a better alternative to foreigners in Spain. After almost a year in development, in early 2022, Bueno was launched as the first B2C financial challenger in Spain with the same account functionality as Spanish banks.

Bueno has its Spanish office in Albir, just north of Alicante. It’s a beach town popular with foreigners in Spain. Our team already includes Spanish, Norwegians, Polish and Brits – so, just like our customers, we are from diverse European backgrounds.

Over 100 years of experience

Our founders, management and board consist of people with extensive experience from banking, technology and business management. Two have backgrounds from Norwegian banks, Tom Rimestad was also part of the team that launched a Monobank in Norway in 2015, today BRAbank. So, when it comes to banking experience, we have you covered. But it is important to point out that Bueno will become much more than payment accounts and cards, our vision is to simplify the property ownership for our customers. 

With over 100 years of combined business knowledge, we believe Bueno can become one of Europe’s leading fintech companies. And as a Norwegian owned business, we will do our very best to live up to the high standards people expect from Scandinavia.

Our approach to sustainability

Reflecting our Scandinavian heritage, we believe stewardship of our environment and planet for the next generation is an important responsibility. As a property focused business we can probably do more than most by helping our customers make small changes that collectively add up to making a significant impact. As a 100% online business, there is no need to drive to an office or print out papers to sign.

We have also chosen to work with partners that have a sustainable approach, like our web hosting provider who uses renewable energy. And we refer customers to a Spanish electricity provider who sells only renewable energy. We believe Bueno can make a significant positive contribution to our environment.

Bueno: accelerating the adoption of sustainable, customer focused financial services through simplifying property ownership and property related financials